Here's what changed in accounts like yours — calls, call rate and cost per call, shown the way Google Ads shows it.
$46
cost per call · HVAC
$39
cost per call · Plumbing
$35
cost per call · Electrical
$49
cost per call · Roofing
$27
cost per call · Pest control
$32
cost per call · Garage doors
Google Ads view
Campaigns
Call generation account · Demo view
Clicks
707
Calls
216
Call rate
30.55%
Cost / call
$41.11
| Campaign | Status | Budget | Clicks | Calls | Call rate | Cost | Cost / call |
|---|---|---|---|---|---|---|---|
| Search | HVAC Repair Calls | Eligible | $150.00/day | 320 | 96 | 30.00% | $4,416.00 | $46.00 |
| Search | Plumbing Calls | Eligible | $90.00/day | 207 | 66 | 31.88% | $2,574.00 | $39.00 |
| Search | Electrician Calls | Eligible | $65.00/day | 180 | 54 | 30.00% | $1,890.00 | $35.00 |
| Total: Campaigns | 707 | 216 | 30.55% | $8,880.00 | $41.11 | ||
$46
cost per call
Better local targeting and call-focused ads helped put more budget into urgent repair searches.
Too much budget was going to broad searches that did not produce calls.
$39
cost per call
Stronger negative keywords and tighter service areas reduced wasted clicks.
The ads were showing outside the useful service area.
$35
cost per call
Simple campaigns for each service made it easier to match the right ad to each search.
One broad campaign covered every electrical service.
$49
cost per call
Weather-led campaigns helped move budget into the areas where homeowners needed roof inspections.
One campaign covered a wide region without matching local storm demand.
$27
cost per call
Service-specific ads brought callers searching for same-week pest treatment.
General keywords mixed urgent jobs with low-intent research.
$32
cost per call
Campaign timing and direct call messages helped the team answer more valuable repair enquiries.
Budget was being spent when nobody could answer the phone.
Sample results, not verified client results. Real results depend on your area, budget, website and how calls are answered.
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