Locations

A simple guide to service-area targeting

Showing ads in the wrong places is one of the fastest ways to waste budget. Good location settings keep ads close to customers your team can actually reach.

Published Jul 09, 2026 · 5 minute read

Key takeaways

Target where you want work, not everywhere possible.
Use 'presence' targeting, not 'interest'.
Check real caller locations monthly.

Build a practical map

Start with the towns that are profitable and easy to reach. Exclude places that bring calls you cannot take.

Core service towns
Travel time limits
Branch coverage
Excluded areas

Fix the hidden setting

By default, Google can show ads to people 'interested in' your area — even if they live far away. Switch to 'people in or regularly in' your locations.

Check caller locations

Compare where calls really come from with where you want work. Adjust bids up in the best towns and down or off in weak ones.

FAQ

Radius or town targeting?

Town or zip targeting gives more control. Radius is fine for simple areas.

Can I bid more in certain towns?

Yes. Location bid adjustments let you push harder where jobs are most valuable.