Campaigns
How emergency call campaigns should work
Emergency searches are the most valuable calls in local service. The customer needs help now, will pay for it, and will call whoever looks ready first.
Published Jun 28, 2026 · 5 minute read
Key takeaways
- Run emergency ads only when you can respond.
- Use urgent, clear wording.
- Keep the service area tight.
Match the moment
Use exact emergency services, tight areas and ad hours that match real availability. Never promise response times the team cannot meet.
- Urgent service wording
- Live availability
- Small service areas
- Direct call action
Use call-only ads on mobile
For urgent jobs, call ads let people ring you straight from the search page. No page to load, no form to fill.
Judge call quality
Check that calls were real emergencies, inside the area and suitable for the team. Move budget toward the strongest times and places.
What realistic numbers look like
Emergency vs standard calls
| Standard | Emergency | |
|---|---|---|
| Average job value | $250 | $450+ |
| Call-to-job rate | 30% | 50%+ |
| Cost per call | $32 | $48 |
Sample ranges. Emergency calls cost more but usually close better.
FAQ
Should emergency ads be a separate campaign?
Yes. It lets you control budget, hours and bids separately.
What if I can't answer at night?
Pause night-time emergency ads, or use an answering service that can dispatch.