Tracking

A simple Google Ads call tracking check

Call tracking breaks quietly. A number changes, a form gets updated, a button stops working — and suddenly your reports are wrong. A 15-minute monthly check prevents that.

Published Aug 21, 2026 · 5 minute read

Key takeaways

Test the full journey on a real phone.
Make sure calls show against the right campaign.
Check business hours and ad schedule match.

The 15-minute check

Do this once a month, ideally on the same day.

Search for your ad using the ad preview tool
Open the landing page on a phone
Tap the call button — does it dial?
Does the tracking number show?
Does the call appear in Google Ads within a day?

Check your hours

If your ads run at 10pm but nobody answers, you are paying for missed calls. Make sure the ad schedule matches when someone can actually pick up.

Check the conversion settings

Confirm the minimum call length is still right and that you are not counting the same call twice from different sources.

FAQ

What if a call doesn't show in reports?

Check the tracking script on the page and your conversion settings. It is often a small setup change.

Do I need to check after website updates?

Yes. Website changes are the most common reason tracking breaks.